are among the rivals pouring billions into new programming. Walt Disney Co., AT&T Inc's WarnerMedia, Inc. Basic: 9.99/month Standard: 15.49/month Premium: 19.99/month Note: The Standard with ads plan may not be available through all third-party billing partners and packages. We understand people have more entertainment choices than ever. The world's largest streaming service is facing the most competition ever from companies looking to attract viewers to online entertainment. Netflix previously raised its prices in January 2021, with consumers seeing about 1-2 price hikes across all subscription plans. As always, we offer a range of plans so members can pick a price that works for their budget," the spokesperson added. "We're updating our prices so that we can continue to offer a wide variety of quality entertainment options. The entry-level basic plan remains at 8.99 per month, the same price. "We understand people have more entertainment choices than ever and we're committed to delivering an even better experience for our members," a Netflix spokesperson said. Netflix on Thursday raised the prices of its standard and premium plans to 13.99 and 17.99 per month, respectively. The price increases have not been previously reported. Existing members will see the new prices in the coming weeks when they receive their monthly bills. The price increases - the first in those markets since October 2020 - took effect immediately for new customers. Prices also went up in Canada, where the standard plan climbed to $16.49 from $14.99. The standard plan, which allows for two simultaneous streams, now costs $15.49 US per month, up from $13.99 US, in the United States. has raised its monthly subscription price by $1 to $2 US per month in the United States depending on the plan, the company said Friday, to help pay for new programming to compete in the crowded streaming market.
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